AVITAS IN THE NEWS

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Inside the Garden of Avitas Agriculture of Washington

Avitas Agriculture in Arlington, WA is a top cannabis producer and processor supplying great strains to a number of dispensaries statewide. Jason Smits and Adam Smith oversee this outstanding operation. We visited with Jason at his headquarters.

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Brand Focus: Letting Quality Speak for Itself, Ft. Avitas

As Zappos CEO Tony Hsieh advised, “Chase the vision, not the money. The money will end up following you.” With the sale of Zappos to Amazon in 2009 for approximately $1.2B and a personal fortune nearing the billion dollar mark, Mr. Hsieh has made an excellent argument for his philosophy.

To inspire people to take action, we must be committed to a cause greater than ourselves. That’s what branding is all about; communicating a common ideology that self-selecting people (both employees and customers) can rally behind. The foundation of a successful brand begins at the point at which the values and beliefs of a company’s workforce intersect with the values and beliefs of their target market.  For one cannabis industry innovator, that fundamental belief is rooted in social and environmental stewardship.

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Trailblazing the Washington Cannabis Market

In 2012, Adam Smith left his high-profile career behind (he had worked as a program manager at Microsoft and a senior product manager at Disney before becoming ESPN’s vice president of Global Digital Business Operations) and moved to Washington state on the eve of its legalization of recreational marijuana, under Initiative 502. He and Jason Smit, an old friend of Smith’s who had spent more than a decade growing medical cannabis, quickly filed all the paperwork with the Secretary of State, and Arlington-based Avitas Agriculture was born.

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